With this in mind, Ben & Jerry’s team worked to create four new sundaes (three dairy and one non-dairy), tapping into flavours including hazelnut, berries and banoffee pie. It’s also no longer an out-of-home experience research shows there’s an uptick in people self-treating in the form of a premium tub, consumed in the evenings after dinner or on the sofa. And nothing speaks more to childhood holidays than the indulgence of ice cream parlour-style sundaes, the ultimate ‘original’ dessert where you got the chance to pick the topping of your choice.īut ice cream is no longer just a summer treat 48% of consumers have a stock in their freezer all year round. Memories of family holidays and favourite treats can go a long way towards driving customer decision-making. Format – Ben & Jerry’s parlour-style sundaes that can be enjoyed on your sofa.It’s confident this positive sentiment will add to the brand’s 4.3% share of packaged ice cream in the US and sixth place ranking in the marketplace. Social posts for Talenti Pairings have recorded the highest hits the brand has seen in the last two years. And while it’s early days, consumer engagement has been strong. Borrowing trends from desserts and cocktails, the team developed Talenti Pairings, two expertly paired flavours in one jar, which could stand alone but together create a striking new flavour experience.Ĭonsumers can choose from Strawberry Margarita, Bourbon Fudge Brownie, Salted Chocolate Churro or Caramel Pretzel Blondie. Using these insights, the teams worked with chefs, mixologists and culinary creators to produce a dessert range for the scrapers. “We also know US consumers have two ways of eating packaged ice cream,” says Talenti’s Associate Innovation Marketing Manager, Tony Patrignelli, “some dig their way to the bottom of the pint before advancing horizontally, while one-third eat horizontally, scraping layer by layer off the top until all the ice cream is gone.” Two in five are keen to explore candy “mash-ups” and hybrid desserts. Size – Indulgent, plant-based minis of Magnum bestsellersīoomer consumers might be happy with a scoop of vanilla but the same cannot be said for Millennials and Gen Z foodies.Read on to find out how the teams flexed each of the five areas to bring five fresh new product lines to market in 2021–2022. “We’ve also expanded our popular lines to create products that will bring joy all year long.” “This year, we’re excited to introduce inventive flavours, increased variety and reimagined takes on classics to your favourite retailers,” says Russel Lilly. Then we hit the drawing board and focus on five key areas of incremental innovation – size, flavour, format, sub-brand, and brand innovation – to see if we can help address it or give them something better.”Īnd that strategy is delivering results. “That means finding out what they’re looking for and what their current solution to that problem is. “But we all start by putting the consumer’s needs first.” “It takes an entire village of consumer insight experts, R&D and marketing teams to really drive meaningful ice cream innovation,” says Glenn Handoko, Global Brand Manager for Wall’s Classics and Masterbrands. The secret sauce to successful ice cream innovationĭeveloping a new ice cream innovation can be a whole lot of fun, but it also requires a great deal of teamwork. And sales from new, innovative products accounts for a bigger part compared to other food product categories.

In Europe, Middle East and Africa (EMEA), consumption is around 4.6kg per year. Markets are buoyant, in the US, 45% of consumers of frozen treats say ice cream is their favourite indulgence, with sales in North America exceeding $12 billion annually. “As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy,” says Vice President, Unilever Ice Cream North America, Russel Lilly.Īnd for good reason. Whether it’s from a spoon, a cone, on a stick or in a dish, our brands have been finding innovative ways to serve up delicious, indulgent ice creams and frozen treats that create happy memories for consumers for more than 100 years.

Fruitjuice press